Privacy and cookie statement processes privacy-sensitive data or personal data. Samsung Electronics Benelux B.V. attaches great importance to the careful handling of personal data. Personal data are therefore carefully processed and protected.

In our processing, we comply with the requirements of the Privacy Act. This means, among other things, that we:

  • Clearly state the purposes for which we process personal data.
  • Try to limit our collection of personal data to only the personal data needed for legitimate purposes.
  • First seek your explicit consent to process your personal data in cases where your consent is required.
  • Take appropriate security measures to protect your personal data and require the same from parties processing personal data on our behalf.
  • Respect the right to offer your personal data for inspection, correction or deletion upon request.

We are the data controller. In this privacy and cookie statement, we explain which personal data we collect and use and for what purpose. We recommend that you read this statement carefully. This privacy and cookie statement was last updated on 10 October 2019.

Use of personal data
When using S-Loyalty Points, you leave certain data with us. This may include personal data. We will only store and use the personal data directly provided by you or of which it is clear, upon submission, that it is provided to us for processing. We will not use the personal data for other purposes unless you have given your prior consent or we are allowed or required to do so by law.  

We process the following data from you:

  • Name
  • Address
  • City
  • E-mail address
  • Savings balance

Retention periods
Samsung does not retain data for longer than is necessary to achieve the purposes stated in this privacy and cookie statement.

We may, if you have given your consent, contact you by e-mail and send you our newsletter. An unsubscribe option is included with every communication along these lines. 

Provision to third parties
The data you provide will not be passed on to third parties, unless this is necessary for the performance of our services. We will not provide the provided data to other parties if you have not given your consent, unless required or permitted by law. In case of suspected fraud or abuse of our services, we may hand over personal data to the competent authorities.

We use cookies when offering electronic services. A cookie is a simple small file sent with pages from this website and stored by your browser on your computer's hard drive. Among other things, this enables us to use our (web) applications and analyse user behaviour. You can refuse the use of these cookies, although this may limit the functionality and ease of use of our (web) applications.

We only use cookies for the following functional purposes:

  • Generating general statistics and gaining insight into how our website and newsletters are used by visitors or readers;
  • To optimise our services;

We take appropriate security measures to limit misuse of and unauthorised access to your personal data.  

Third-party websites
This statement does not apply to third-party websites connected to our website by links. We cannot guarantee that these third parties will handle your personal data reliably or securely. We encourage you to read the privacy statement of these websites before using them.

Changes to this privacy and cookie statement
We reserve the right to make changes to this statement. Changes will be published on this website. It is recommended that you consult this statement regularly so that you are aware of these changes.

Inspection and changing your data
If you have provided us with personal data, you may send us a request to inspect, amend or delete these data. You can submit this request via our contact page.

To prevent misuse, we may ask you to provide adequate identification when doing so. When it comes to accessing personal data linked to a cookie, you should send a copy of the cookie in question. You can find this in the settings of your browser. If the data is not correct, you can ask us to change the data or have it deleted. 

Personal data authority
Of course, we are happy to help you if you have complaints about the processing of your personal data. Under the Privacy Act, you also have the right to lodge a complaint with the Personal Data Authority against such processing of personal data. You can contact the Personal Data Authority for this purpose.  

Contact details
If you have any questions about privacy and our privacy and cookie statement, you can ask them by sending an e-mail to or by contacting us by phone at +31 (0)10 - 292 0666.